Emily Rowsell - Content Creator & Communications Specialist

University of Ontario Institute of Technology (OnTechU)

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  • Completed faculty and staff web requests including but not limited to: creating new pages, updating content (video, text, photo), creating promotional banners, maximizing usability of faculty sites with logical navigation layouts, assisting with layout recommendations, applying CSS attributes and altering HTML on individual pages depending on faculty needs, etc.

  • Virtual Tour Project Team: photoshopped imagery prior to stitching to remove camera tripod for 360 tour, assisted with adding navigation arrows and info, and assisted with testing prior to Go-Live

  • Ensured AODA compliancy using Site Improve to correct broken links, colour contrast, HTML validation (Iframes missing descriptions, incorrect tags being used), broken links etc.

  • Added google analytics utm codes to site pages to track which campaign and medium brought users to the UOIT pages

  • Photographing University events, headshots etc. and contributing to database of marketing imagery

  • Software/Programs/Hardware:

    • Cascade Management System

    • Adobe Create Suite (Lightroom, Photoshop, Illustrator, Premiere)

    • Canon Mark II

Kim MacGregor - Entrepreneur

  • Designed and creating content for the new multi-business e-commerce site for Kim Macgregor including features such as: Social media feeds, newsletter subscription widgets, digital illustrations, user- friendly navigation, website and media branding (colour, typography, overall aesthetic)

  • Integrating old blog, social media channels, etc in a seamless fashion

  • Implementing consistent branding across website and channels including banner and header images, video overlays, highlight covers, transferring content and data from old platforms to new platform

  • Creating site while educating client to allow for self-sufficiency in maintaining basic website features in the future

  • Software/Programs/Hardware

    • MacBook Pro w/ IOS operating system

    • Youtube/Instagram/Facebook

    • SquareSpace

    • Adobe Creative Cloud (Photoshop, Lightroom, Illustrator)

    • MailChimp

    • Wordpress

Crispy Citron

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  • As a senior blogger and editor, maintained brand blog and coordinated blog post production by providing blog post ideas, schedules, and final editing etc. to other bloggers. As a senior blogger, wrote the bulk of the blog posts and was the liaison between other bloggers and company founder.

  • Created over 200 product descriptions to increase sales by conveying a customer lifestyle image as well as describing products in detail

  • Created website banners and in-website static advertisements

  • Worked alongside the company founder creating content with regular communication and feedback to ensure company vision was being pursued and company brand was being maintained

  • Software/Programs/Hardware

    • Shopify E-Commerce Platform

    • Adobe Creative Suite (Photoshop)

    • Workplace by Facebook

Port Perry Hospice
  • Developed initial site to promote sponsorships and donations prior to Oak Ridges Hospice being opened

  • Worked with Hospice team to add content, select and purchase imagery, design site layout, add links to external sponsor sites, add custom html to fit site needs etc.

  • Software/Programs

    • SquareSpace


Paramalat Canada

  • Initially hired on as a HR Administrator but role was quickly re-evaluated to a HR & Communications Coordinator

  • Drafted Human Resources communications pertaining to HRIS systems changes that would affect employees

  • Created animations and static advertisements for internal news network as well as designed an entire suite of signage for Project Verde (new production site that opened in Calgary)

  • Photographed company events and headshots for internal communications and company LinkedIn

  • Project Team for new HRIS systems implementation, created imagery, graphics and copy for HRIS system dashboards etc.

  • Re-Designed New Hire booklets to promote candidate retention after interviews as well as participated in company re-branding (logo re-design proposals, new business card proposal, coordinating creation and ordering of logo-branded gifts etc.)

  • Programs/Software/Hardware

    • DIVE Network Systems

    • Lotus Notes - SAP

    • Adobe Creative Suite (AfterEffects, Photoshop, Lightroom, Premiere Pro, Illustrator)

Creative Work

Letters of Reference