CAPTURING MOMENTS &

CREATING CAPTIVATING CONTENT

It’s 2026, and digital media is a force to be reckoned with—so why not make the most of it? With a world of creative tools at our fingertips, I’m passionate about helping small businesses, entrepreneurs, and community organizations harness the power of digital media to tell their stories and achieve their goals.

Hi, I’m Em Rowsell, a queer Ontario-based photographer & content creator with a love for all things creative! From lifestyle photography to short-form video content, I specialize in showcasing apparel, jewelry, beauty, lifestyle products, experiences, and events. I also work closely with community and tourism organizations, uncovering the stories and people that make towns truly special and bringing their unique charm to life through my lens.

My journey began with a simple point-and-shoot camera my dad gifted me from a thrift store in my early teens. That spark turned into a full-blown passion, and now I create digital content and Squarespace websites that capture the essence of people, products, and experiences! Whether it’s photographing events, telling visual stories through a thoughtful website, or crafting engaging videos, I’m all about bringing creativity to life through the lens of digital media! 🍋

FAQs

  • Since 2013! I started out working as a Communications & Programming Page at Caledon Public Library in high-school! This led to shooting my first wedding at 17.

  • My Sony A7 III & IV & some BTS with my iPhone!

  • I actually went to university at Ontario Tech and graduated with a B.A in Community Development and Policy Studies with a minor in Communications! This really dove home my desire to work directly with small businesses, grassroots organizations and entrepreneurs!

  • I’m a creative who specializes in photo & short form video content! I’m also a Squarespace Designer!

  • I wouldn’t say I have a typical client because each person and company is so unique but I do work with a lot of female &/or queer founders, family businesses, and brands that are involved in empowering their community and giving back! I always love a challenge, discovering new places, and enjoy meeting new people across Canada!

Photo collage of brand and content work done by Ontario Content Creator Em Rowsell

some of the awesome folks Em has worked with