It’s 2024 and digital media is a force to be reckoned with – so why not make the most out of it? Businesses and entrepreneurs have this comprehensive creative tool at their fingertips and I can’t help but love being able to recognize the potential of digital media with small businesses and founders, by utilizing digitally created content to further their goals and tell their brand stories!

My name is Em Rowsell and I’m Toronto Content Creator! I specialize in lifestyle photography and short-form video content that features apparel, jewellery, beauty and lifestyle products! I have been passionate about photography ever since my dad got me my first point-and-shoot camera from the thrift store when I was in my early teens! Since then, I’ve been photographing products, creating videos, photographing people and telling stories through digital media content!

FAQ

How long have you been creating content? Since 2013!

What do you photograph with? My Sony A7 III, Nikon D750 & iPhone!

Did you go to school for digital design? I actually went to university at Ontario Tech and graduated with a B.A in Community Development and Policy Studies with a minor in Communications!

What was your first job? Funny enough, I worked at a deli for only three months before getting a position at my local library in the Communications & Community Development Department when I was 16! I’ve been in communications and digital media work ever since!

Who are your typical clients? I wouldn’t say I have a typical client because each person and company is so unique but I do work with a lot of female founders, family businesses, and brands that focus on empowering their community and giving back!